Two purchase options available – purchase the leasehold premises or the business with chattels, goodwill, and stock at valuation.
Established in 2005, Decode is a highly regarded boutique retail store offering a curated selection of women’s fashion, accessories, homewares, and lifestyle gifts. Perfectly positioned on Queenstown’s bustling Camp Street with approximately 14 metres of premium street frontage, this high-profile store enjoys exceptional foot traffic from both local shoppers and high-spending international visitors.
Decode is a turnkey lifestyle business, underpinned by nearly two decades of trading, a loyal customer base, an integrated e-commerce platform, and exclusive supplier relationships with sought-after local and global brands.
Whether you’re a fashion-forward entrepreneur, a creative duo, or a lifestyle investor seeking a semi-passive opportunity in a vibrant tourism hub — Decode delivers brand strength, operational efficiency, and scalable growth potential.
Key Highlights:
- Prime Queenstown Location – 144m² of modern retail space in a high-visibility, high-footfall zone
- Established Brand – Nearly 20 years of trading history and customer loyalty
- Omnichannel Revenue – Integrated Shopify-powered e-commerce platform alongside physical retail
- Experienced Team – Assistant manager, sales staff, and contract support for online, admin, and marketing
- Exclusive Product Ranges – Established supplier relationships with premium NZ and international brands
- Flexible Ownership – Operate hands-on or oversee remotely with support systems already in place
Curated Product Categories:
- Fashion – NZ and international designer labels such as Trelise Cooper, Kathryn Wilson, Loobies Story, Tuesday, Elk, Scotch & Soda, and many more
- Accessories – Handbags, footwear, scarves, jewellery including Birkenstock, AS:98, Mjus, and others
- Homewares & Gifts – Ecoya, Lyttleton Lights, Tikitibu, Citta, Murkani and more
Growth & Expansion Opportunities:
- Increase online sales via SEO, digital ads, influencer marketing, and email campaigns
- Develop loyalty programmes to build lifetime customer value
- Launch Decode-branded product lines or collaborate on exclusive collections
- Explore pop-up retail in other tourist locations
- Host in-store events and experiences to drive foot traffic and engagement
Lease & Premises Details:
- Address: 13 Camp Street, Queenstown
- Lease: Through to October 2033 (with rights of renewal)
- Next Rent Review: October 2024 – $127,072 + GST p.a.
- Size: Approx. 144m² with large street frontage
- Fit-out: Modern store layout, back office, kitchen, and toilet facilities
- Potential: Landlord approval for tenancy split if desired
This opportunity suits:
- Creative entrepreneurs or fashion lovers seeking a boutique retail venture
- Lifestyle buyers wanting a semi-passive investment with operational support
- Digital-savvy owners looking to build a brand across both physical and online channels
- Couples, partnerships, or mother-daughter teams looking to live and work in a picturesque tourism destination
Decode offers the perfect blend of lifestyle, passion and place — a stylish, well-run business with brand credibility, a supportive team, and room to grow, all in the heart of Queenstown’s premier retail district.
For further information or to arrange a viewing, please contact specialist Business Broker Adrian Chisholm today on 021 727 888 or email adrian@tourismproperties.com
