Founded in 2010, Commoners is a well-established New Zealand fashion brand built on the idea of timeless, well-made wardrobe essentials at an accessible premium price point. The brand appeals to customers who value quality, restraint, and longevity over trends.
The business has evolved through wholesale, retail, and direct-to-consumer channels, developing strong brand equity and a loyal following along the way. Today, Commoners operates a simplified, scalable model centred on e-commerce and wholesale, with optional retail presence, positioning it well for a new owner to take the brand into its next phase of growth.
Key Highlights:
•FY25 revenue of ~$906k, FY26 forecast ~$852k
•FY25 EBPITDA ~$147k, FY26 forecast ~$214k
•Gross margin improved to ~40% in FY25, forecast ~50%
•Lean, scalable operating model
•Strong omnichannel presence, e-commerce, wholesale, and optional retail
•Secured wholesale relationships including Superette
•Shopify website, 24k social followers, and 12k customer email database
•Brand, IP, digital assets, and goodwill included
•Stock approx. $50k, depreciated assets ~$65k
Why This Opportunity Stands Out:
•Proven brand with 15 years of trading history
•Simplified cost base and improved earnings quality
•Multiple growth levers, wholesale expansion, e-commerce scale, new product categories
•Ideal for an operator, digital brand builder, or strategic buyer
This is an opportunity to acquire a recognised, design-led NZ fashion brand that has already done the hard work of restructuring and is now positioned for scalable growth under new ownership.
Serious buyers only. Full IM and financials available on request.
Price $400,000 + GST (if any)
Contact Ollie - 021 0812 2355 or Travis - 021 022 27719.
For further information regarding this sale, please complete our online confidentiality agreement. Copy and paste this link into your browser: www.ds4u.cc/abc?ref=36381
