This iconic and well-established premium ice cream brand is based in the heart of Wānaka. The brand's roots lie firmly in the township and surrounding mountains, having been born at Treble Cone Ski Field In 2006. From there the multi award winning PURE New Zealand Ice Cream brand was created in 2011 and production was moved to the current facility in the Wānaka Township where the business has grown in both recognition and distribution.

PURE has national coverage with major supermarket banners and specialist store channels, partnerships with major food service businesses and tourism operators, as well as export capabilities into the prestigious Japanese market. The brand produces 16 premium flavours that combined have won over 100 Industry Awards, including 2 Category Championships and over 20 gold medals.

The recent commercial focus of the business has been on developing the brand and range, increasing market share, developing export capability and new and sustainable market channels; all of this while not compromising on the three key PURE pillars of naturally intense flavours, handmade with no artificial additives, and only the lightest possible touch on the environment.

The result is a successful business that still offers plenty of potential to expand in what is a fast-growing premium foods sector. So if you have been looking for a Wanaka business, or simply a change up from where you are now, then this is a rare opportunity indeed to secure your own business within a fun and fast paced environment, all with Wānaka as your backyard.

Deadline Sale 12pm 1 April 2026 (no prior offers)