Roll'd Vietnamese - Queensgate

Roll’d Vietnamese at Queensgate

Fast, fresh Vietnamese food is what we do – but family, yours and ours, is who we do it for.

An Established Franchise System

Founded in Melbourne in 2012, Roll’d has grown from a single restaurant into an established international network.

The brand combines family-inspired Vietnamese recipes with strong branding, developed restaurant systems & a convenient fast-casual service model.

Franchise partners benefit from an established operating system while having the opportunity to help grow the Roll’d brand in New Zealand.

Inspired by it’s Vietnamese heritage, Roll’d delivers vibrant flavours to customers looking for something fresh, convenient & different. From rice paper rolls & bánh mì to phở, bao, noodle salads & rice bowls, the Roll’d menu caters to lunch, dinner, takeaway, delivery & catering occasions.

Roll’d launched in New Zealand in 2025 & is continuing to expand throughout the country. Queensgate represents an opportunity to join the Roll’d network while the brand is still at an early and exciting stage of its New Zealand growth.

Fresh Vietnamese Food for Every Occasion

The menu is designed for dine-in, takeaway, online ordering, delivery & catering, allowing franchisees to serve customers across multiple channels.

A Prime Lower Hutt Location

A prime, high-foot-traffic location has already been secured within Queensgate Shopping Centre. This is a cracking site in one of Lower Hutt’s busiest retail, food & entertainment destinations, giving the incoming franchise partner the opportunity to establish Roll’d in a highly visible & well-positioned mall location.

Queensgate is a major regional shopping destination with more than 140 stores under one roof, major retail anchors & a seven-screen Event Cinemas complex.

The centre attracts a broad customer base, including:

• Hutt Valley residents & families

• Weekday & weekend shoppers

• Queensgate retailers & Lower Hutt CBD workers

• Cinema & entertainment customers

• Commuters using the Queensgate bus interchange 

Turnkey Restaurant Development

Roll’d provides franchisees with a turnkey business package designed to take them from initial approval & site development through to restaurant opening.

The indicative investment for a Roll’d restaurant is approximately $400,000 to $600,000, depending on the final restaurant design & individual site requirements.

The franchise package includes access to:

• An outstanding Queensgate location already secured

• Established branding & restaurant design

• Menu & product development

• Operating procedures & systems

• Site & restaurant development support

• Restaurant opening preparation

• Marketing & launch support

Comprehensive Training and Support

New Roll’d franchise partners complete a structured nine-week training programme combining classroom learning, practical restaurant experience & operational management training.

The programme covers:

• The Roll’d brand & restaurant model

• Day-to-day restaurant operations

• Food preparation & service standards

• Team leadership & management

• Opening & launch preparation

Ongoing assistance is available across:

• Restaurant operations

• Business systems

• Team recruitment & training

• Marketing & local-area promotions

• Business development & performance

Experienced New Zealand Support

Roll’d’s New Zealand expansion is led by Mammoth Brands, an experienced hospitality group with expertise in restaurant operations, franchising, property development, supply chains & brand growth.

This gives franchisees access to the systems and experience of an established international restaurant network, supported by a New Zealand-based team that understands the local hospitality, property & franchise markets.

The Ideal Franchise Partner

The Queensgate opportunity would suit a franchise partner who:

• Is passionate about hospitality & customer service

• Wants to lead & develop a successful restaurant team

• Is prepared to become actively involved in the business

• Can follow established systems & brand standards

• Is comfortable operating in a busy shopping centre environment

• Has the financial capacity to establish the restaurant

• Wants to join a growing brand at an early stage of its New Zealand expansion

Previous hospitality experience may be beneficial, but it is not essential. Leadership ability, commitment, energy & a willingness to follow the Roll’d system are equally important.

To join Roll’d and bring fresh, fast and flavour-packed Vietnamese food to Queensgate -

Enquire or to Learn More visit (cut & paste): https://tinyurl.com/3wf6wrb5