Roll'd Vietnamese - Richmond Mall

Roll'd Vietnamese Franchise - Richmond Mall

 Fast, fresh Vietnamese food is what we do – but family, yours and ours, is who we do it for.

 Fresh Vietnamese Food for Every Occasion

Inspired by it’s Vietnamese heritage, Roll’d delivers vibrant flavours to customers looking for something fresh, convenient and different. From rice paper rolls and bánh mì to phở, bao, noodle salads and rice bowls, the Roll’d menu caters to lunch, dinner, takeaway, delivery and catering occasions.

The menu is designed for dine-in, takeaway, online ordering, delivery and catering, allowing franchisees to serve customers across multiple channels.

 An Established Franchise System

Founded in Melbourne in 2012, Roll’d has grown from a single restaurant into an established international network.

Franchise partners benefit from an established operating system while having the opportunity to help grow the Roll’d brand in New Zealand.

Roll’d launched in New Zealand in 2025 and is continuing to expand throughout the country. Richmond Mall represents an opportunity to join the Roll’d network while the brand is still at an early and exciting stage of its New Zealand growth.

 A prime, high-foot-traffic location has been secured within Richmond Mall.

This is a cracking site in the Nelson–Tasman region’s largest shopping destination, giving the incoming franchise partner the opportunity to establish Roll’d in a highly visible and well-positioned mall location.

Richmond Mall is the Nelson–Tasman region’s largest shopping destination and only covered integrated shopping experience, with 70-plus retailers and over 700 free carparks.

 Anchored by PAK’nSAVE and Farmers, Richmond Mall reports foot traffic of more than 6.1 million, positioning the secured Roll’d site to benefit from strong established customer movement.

 A Growing Regional Market

Tasman recorded New Zealand’s highest regional population growth between the 2018 and 2023 Censuses, while the Richmond ward grew by 16% between 2019 and 2024.

Richmond Mall is undergoing a significant two-stage redevelopment designed to create a modern retail and lifestyle destination. Stage 1 opened in late 2025, while Stage 2 is scheduled for completion at the end of 2026 with additional retail stores and a new food precinct featuring 12 food outlets.

 Richmond is also well placed to serve the wider Nelson–Tasman visitor market. The region’s national parks, beaches, events, wineries and outdoor attractions support a substantial visitor economy and may create additional seasonal opportunities for the business.

Turnkey Restaurant Development

Roll’d provides franchisees with a turnkey business package designed to take them from initial approval and site development through to restaurant opening.

The franchise package includes access to:

• An outstanding Richmond Mall location

• Established branding and restaurant design

• Menu and product development

• Operating procedures and systems

• Site and restaurant development support

• Restaurant opening preparation

• Marketing and launch support

 Comprehensive Training and Support

New Roll’d franchise partners complete a structured nine-week training programme combining classroom learning, practical restaurant experience and operational management training.

Experienced New Zealand Support

Roll’d’s New Zealand expansion is led by Mammoth Brands, an experienced hospitality group with expertise in restaurant operations, franchising, property development, supply chains and brand growth.

This gives franchisees access to the systems and experience of an established international restaurant network, supported by a New Zealand-based team that understands the local hospitality, property and franchise markets.

The Ideal Franchise Partner

The Richmond Mall opportunity would suit a franchise partner who:

• Is passionate about hospitality and customer service

• Wants to lead and develop a successful restaurant team

• Is prepared to become actively involved in the business

• Can follow established systems and brand standards

• Is comfortable operating in a busy shopping centre environment

• Has the financial capacity to establish the restaurant

• Wants to join a growing brand at an early stage of its New Zealand expansion

 Previous hospitality experience may be beneficial, but it is not essential. Leadership ability, commitment, energy and a willingness to follow the Roll’d system are equally important.

Join Roll’d and bring fresh, fast and flavour-packed Vietnamese food to Richmond Mall -

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