Every property deserves its own strategyWith more than 12 years of experience in property sales and marketing across New Zealand and Australia, Emma McAlpine brings a fresh, strategic perspective to residential real estate. Combining a strong marketing background with hands-on sales experience, she understands how to position a property effectively, engage the right buyers and deliver outstanding results for her clients.Emma's career has been built within the property and accommodation sectors, where she developed extensive expertise in sales, marketing and business development. Most recently, she worked in real estate on Australia's Gold Coast before returning home to join Bayleys, attracted by the company's strong reputation, premium positioning and commitment to exceptional marketing.Known for her intelligent marketing strategies and client-focused approach, Emma believes that every property deserves a tailored plan. Rather than relying on a one-size-fits-all formula, she works closely with each client to understand their goals, motivations and circumstances, creating customised campaigns designed to maximise buyer engagement and achieve the best possible outcome.Emma's strength lies in bringing together marketing insight, strong negotiation skills and genuine relationship-building. By understanding how buyers think and what drives their decisions, she helps vendors navigate the sales process with confidence, clarity and trusted advice from start to finish.Based in Devonport, Emma specialises in helping homeowners across the peninsula and surrounding coastal suburbs. Drawn to the area's unique character, seaside lifestyle and strong sense of community, she is passionate about assisting people with one of life's most important decisions while showcasing everything that makes the area such a desirable place to live.Outside of real estate, Emma is an active member of Auckland's equestrian community, enjoys hiking, fitness and travel, and is involved with Inspiring the Future Aotearoa, helping young people explore career pathways within the property sector. She values connection, community and building lasting relationships, qualities that naturally extend into the way she works with her clients.Whether you are buying, selling or simply seeking trusted property advice, Emma offers a strategic, professional and personalised approach backed by a genuine passion for property and people.