Rodger is a specialist Business Broker covering the Hawke’s Bay region.

Rodger recently moved his family to Hawke’s Bay after selling his Auckland waste management business which he started and grew into a multi-million dollar company.  Going through the exercise of selling his own business gives Rodger deep knowledge and insight into the process, complexities and emotions involved in exiting a business successfully.

“My objective is to help you, the business owner, realise the best possible outcome by maximising the sale value of your enterprise,” says Rodger. “I know what it feels like to be in your shoes. Your business often represents years of sacrifice and hard work.”

Originally from Gisborne, Rodger studied and worked in production engineering (New Zealand Certificate in Engineering). He then moved into sales, marketing and management positions for office equipment and furniture. Rodger’s entrepreneurial spirit came to the fore in 2000 when he started his own waste management business.

“Everyone thought I was mad but I knew I had spotted an opportunity”, said Rodger. Over 15 years, Rodger grew the business into a successful company with 22 trucks and 60 staff.

Rodger has an easygoing style with solid business acumen. He was a board member of the New Zealand chapter of the global Entrepreneurs’ Organization for two years.

“What attracted me to Bayleys is the strength and integrity of its brand,” says Rodger. “Bayleys’ brand provides my clients with confidence and gives a significant punch to their sales campaign.”

Rodger emphasises that experienced business brokerage helps guide you through the process of selling your business but more importantly, it helps yield a substantially better result and price.