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Who are our audiences?
Targeted
Choose a stage of the property lifecycle (browsing, ready to buy, or bought) or one of our predefined audiences (hobbies or interests, i.e. pet lovers or working parents).
Custom
Sometimes you have products or services that require very specific audiences. In this case, we can pull a few strings behind the scenes to reach a bespoke audience of your choosing.
Category
Take a broader approach to reach an audience based on our website sections, which include residential sale, rental, rural, lifestyle, commercial and business.
Can’t find your ideal customer on our list? We can build any type of audience. Get in touch here.
Targeted audiences
Get your business in front of one of our targeted audiences. Simply select the stage of the property lifecycle your product or service is perfect for or select from our interests presets.
Property lifecycle
People have different needs and wants at the various stages of the buying, renting and investing journey. You can target specific parts of that lifecycle, or create messaging that changes as they progress.
Our primary audience focus
Our audiences are optimised for residential buyers, but we are able to create bespoke audiences for rental, commercial, rural, lifestyle and business campaigns too.
Interests and demographics
This mode of targeting enables you to capture groups based on their interests and demographics. If there are interests or demographics you’d like to target that aren’t listed, we can create a custom audience.
Our predefined people groups
Our list of predefined audience groups continually evolves as we analyse our visitors and identify the various niches they belong to. Want to find out more about each group? Simply click on the links.
Custom audiences
While our targeted audiences can cover many groups, particular products or services sometimes require very specific audiences.
We have a number of tools at our disposal to create bespoke audiences. From retirement to bedding, curling to alpaca farming, choose a custom audience to use your marketing budget wisely.
Category audiences
Sometimes you want to get your message out to a broad audience. This is where targeting specific sections on our website comes into play.
Residential
By far the most active area of our website, our residential category contains more residential listings than any other property website.
Catering for both renters and buyers, at various stages of the property lifecycle, this is an incredibly broad and diverse audience.
Rural
Rural property is often a very specialised function of the real estate industry. Because of our operating model, we work with and list properties for rural specialists all over New Zealand.
This means it’s one of the most popular sites for both rural property buyers and investors alike.
Business
As of last year, there were over 400,000 self-employed businesses in New Zealand. It’s no wonder our business section is full of opportunities for savvy New Zealanders.
This targeting option gives you a comprehensive audience to use as a platform for reaching potential customers across New Zealand.
Commercial
Our commercial section is a hive of activity, with commercial buildings of all sorts and sizes. This means we have a huge variety of people looking to secure leases in the perfect location, location, location.
We’ve turned this activity into a lucrative audience that you can use to promote your products or services.